- Mar 3, 2025
- Termination of the legacy conversion tracking tag and site retargeting tag system
- Feb 28, 2025
- Campaign Management Tool Updates (January 2025)
- Feb 27, 2025
- Display Ads: Changes to audience list targeting
- Feb 27, 2025
- Display Ads: Change review start timing of images and videos
- Feb 20, 2025
- Yahoo! JAPAN Ads: Improvement of the performance report creation view
- Feb 20, 2025
- Search Ads: Change in the maximum retrieval duration for performance reports and performance data
- Feb 20, 2025
- Display Ads (Auction): Bid strategy "Maximize conversion value" (beta version) will be available
- Feb 20, 2025
- Display Ads (Auction): Improvements of smart targeting
- Feb 20, 2025
- Search Ads: Improvements of the ”Total” column in the Campaign Management Tool
- Feb 14, 2025
- Display Ads: Ad delivery control for products and services requiring age restrictions