• Yahoo! JAPAN Ads Display Ads (Auction)
• Yahoo! JAPAN Ads Display Ads (Guaranteed)

September 18, 2025

In Display Ads, we have changed the range available for specifying the conversion tracking duration (*). By expanding the duration for conversion tracking, you can achieve more accurate conversion tracking.
Before: 7-90 days
After: 1-90 days
*In conversion tracking, clicks that occur within the duration specified in the conversion settings are counted as conversions.

For more details on conversion tracking, see the following help page:
Conversion Analytics [Display Ads]