- May 22, 2025
- Search Ads: Added apply filter feature to graph area
- May 21, 2025
- Display Ads: End of previous format for customer data connection
- May 21, 2025
- Search Ads (Shopping): Change in creating product group for SSA
- May 21, 2025
- Revision of “Yahoo! JAPAN Ads Terms of Use of the Generative AI Services for Advertisers” (Effective on June 23, 2025)
- May 20, 2025
- Display Ads (Auction): Bid strategy "Maximize conversion value" (official version) became available
- May 15, 2025
- Search Ads (Shopping): Product showcase becomes free of charge
- May 15, 2025
- Display Ads: Emoji addition and file management specification changes
- May 14, 2025
- Display Ads: Changes to app measurement
- May 14, 2025
- Display Ads (Auction): Reward format will be delivered to more ad places
- May 14, 2025
- Display Ads: Audience list targeting adding shared audience lists category and improve targeting accuracy