- Nov 6, 2025
- Search Ads: Launch of conversion API
- Nov 6, 2025
- Yahoo! JAPAN Ads Script has new features and closes the previous version
- Nov 6, 2025
- Search Ads (Shopping): Shipping costs by prefectures in product showcase
- Nov 6, 2025
- Termination of the legacy conversion tracking tag and site retargeting tag system
- Nov 5, 2025
- Yahoo! JAPAN Ads: Remove automatic payment settings for long-term payment failures
- Nov 5, 2025
- Yahoo! JAPAN Ads Roadmap documents for the second half of FY2025
- Nov 4, 2025
- Search Ads (Shopping): Adjust SSA listings using product feeds
- Oct 30, 2025
- Display Ads (Auction): SKAdNetwork feature update
- Oct 29, 2025
- Yahoo! JAPAN Ads: System maintenance notification scheduled for November 15, 2025
- Oct 28, 2025
- Search Ads: Adding quick link assets to the evaluation metric “Ad strength"