- Sep 12, 2025
- Display Ads: Adding responsive (image) aspect ratio 1:1 to Brand Panel for Smartphone
- Sep 11, 2025
- Search Ads: Launch of conversion API
- Sep 11, 2025
- Display Ads (Auction): Smart targeting with the "Website traffic" goal will be available
- Sep 10, 2025
- Search Ads (Shopping): System renewal and feature changes for Shopping Search Ads
- Sep 10, 2025
- Search Ads (Shopping): Remove restrictions of C-to-C sites (peer-to-peer transaction sites), and of used products and target products of the Pharmaceutical and Medical Device Act (PMDA)
- Sep 4, 2025
- Search Ads: Specifying radiuses will be available in geo targeting
- Sep 4, 2025
- Display Ads: Audience list targeting adding shared audience lists category
- Sep 2, 2025
- Yahoo! JAPAN Ads Script change scripts and agreement to new access
- Aug 29, 2025
- Display Ads (Auction): End of search keyword targeting and automatic migrations
- Aug 28, 2025
- Yahoo! JAPAN Ads: Renewal of payment management and launch of Payment Center