Yahoo! JAPAN Ads Search Ads

Around March 2026
※The schedule is subject to change.

For Search Ads, we will implement the following feature additions and changes.

Addition of targeting by age and gender

For Search Ads, you will be able to set targeting by age and gender.
This is expected to help improve advertising cost-effectiveness and increase click-through and conversion rates.
※To manage system load and other factors, we will begin offering this feature to accounts with a certain level of transaction history. Details of the eligibility requirements will not be disclosed.

Renaming of “Target List”

In Search Ads, the name “Target List” will be changed to “Audience List.” This is a name change only and will not affect Target List functionality or delivery methods.
Due to the name change, if you import existing reports or operation history data, the import process may fail. Please update your settings as necessary to accommodate the name change.

We will announce the specific release date and feature details once they are finalized.