Mar 17, 2026

Search Ads (Shopping): End of LINE categories and System Brand

Product

Yahoo! JAPAN Ads Search Ads (Shopping)

Schedule (Planned)

Around June 2026
*Details will be announced once finalized. Please note that the timing may change.

Summary

For Search Ads (Shopping), the product attributes “LINE Category” and “System Brand” will be discontinued. This decision has been made based on customer usage.

Along with this change, ad delivery using product groups that utilize the product attributes “LINE Category” and “System Brand” will be stopped in search-linked shopping ads.
If you are using applicable product groups, please consider migrating to product groups that use other product attributes by May 2026. The recommended migration destinations are as follows.

Product attributes to be discontinued Recommended product attributes for migration
LINE Category Category
System Brand Brand

In addition, the “LINE Category ID” in the product feed will no longer be synchronized after the implementation date. Please use “Category” going forward.

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