Yahoo! JAPAN Ads Display Ads

March 11, 2026 (Wednesday)
*The schedule is subject to change.

We will change the specifications of “Conversion Value” in conversion measurement for Display Ads. Please see the next section for details.

• For the conversion type “App,” you will be able to set the “Value per Conversion.”

• For each conversion type, you will be able to set the “Value per Conversion” up to two decimal places.

• When measuring the following conversion types, decimal values in the conversion path will also be measured.
  • Web
  • Web (Measurement Tag)
  • App
  • Import

• If the conversion value cannot be retrieved from requests via the measurement tag or third-party ad effectiveness measurement tools when measuring conversion value, the “Value per Conversion” set in the Campaign Management Tool during conversion measurement setup will be used. As a result, performance report/performance data figures may increase after this change is implemented.
  If the conversion value is linked as “0” via the measurement tag or third-party ad effectiveness measurement tools, it will be recorded as “0.”

• In the performance reports of the following Tools, the display format of the relevant metrics will be changed. There will be no change to the display format of performance data.
  

  ■Applicable Tools

  • Campaign Management Tool
  • Campaign Editor
  • Yahoo! JAPAN Ads Display Ads API
  
  

  ■Applicable Metrics

  • Conversion Value (including view-through)
    *Conversion Path Report
  • Conversion Value (All)
  • Conversion Value (Click-through)
  
  

  ■Display Format

  • (Before Change) Integers only
  • (After Change) Up to two decimal places
• Due to this change, the figures in performance reports/performance data may fluctuate; however, there will be no impact on the measurement itself.