Product

Yahoo! JAPAN Ads Display Ads (Auction)

Schedule

March 10, 2026 (Tue)
*The schedule is subject to change.

Summary

App conversion measurement data that was previously available only through partner ad effectiveness measurement tools (hereinafter referred to as "partner measurement") will now be viewable in lists within the Campaign Management Tool and available in performance reports.
This will allow you to compare Yahoo! JAPAN Ads data and partner measurement data side by side for campaigns with the objective of "App promotion" and their associated ad submission items, thereby improving operational efficiency.

In addition, when campaigns with the objective of "App promotion" and their associated ad submission items are included in various lists, selecting "App promotion objective" from the "Preset" display options will allow you to configure the "Recommended app columns" all at once.

Addition of Metrics

The following metrics will be added as part of this change.

Category	Item Name
App Install (Partner Measurement)	Installs
	Cost per install
	Conversions after install
	CPA after install
	Conversion value after install
	Conversion value after install/cost
	Conversions after install (all)
	Conversion value after install (all)
App Install via Click (Partner Measurement)	Installs (click)
	Cost per install (click)
	Conversions after install (click)
	CPA after install (click)
	Conversion value after install (click)
	Conversion value (click) after install/cost
	Conversions after install (click) (all)
	Conversion value after install (click) (all)

Notes

• Due to app specifications and partner measurement tool specifications, the values displayed in partner measurement and Display Ads may differ. Thank you for your understanding.
• To display app conversion measurement data, a contract with a partner measurement tool is required. For details, please refer to the help page below.
  Measurement tool for tracking app installation