Yahoo! JAPAN Ads Search Ads (Shopping)

March 10, 2026 (Tue)
*The schedule is subject to change.

Shopping Search Ads (hereinafter referred to as “SSA”) will begin appearing at the top of Yahoo! JAPAN search results. They will be displayed at the very top of some search results pages for keywords indicating purchase intent, such as product names or model numbers.

These ads will appear in search results when using the following:

• Yahoo! JAPAN search on smartphone (web version)
• Yahoo! JAPAN App on smartphone

*The placement may change.

This change is intended to optimize ad delivery across Search Ads based on users’ search intent. By displaying SSA at the top of the search results, improved advertising performance can be expected.

Below is an example of the display on a smartphone. The area outlined in red shows the SSA displayed at the top.

Due to the change in ad placement, delivery trends may change. Please review reports after the implementation date and consider adjusting bid prices or budgets as necessary.

When SSA is displayed at the top of the search results, it will not appear within the Commerce Search Module.