Mar 13, 2026

Display Ads: Adding in-stream ads to store visit tracking (Yahoo! JAPAN method)

Updates

March 13, 2026: This article has been updated following the completion of this implementation.
March 3, 2026: Publication of this article began.

Product

Yahoo! JAPAN Ads Display Ads

Schedule

Thursday, March 12, 2026

Summary

“Yahoo! JAPAN Ads Display Ads (Auction-based) In-stream Ads (*)” (hereinafter referred to as “In-stream Ads”) have been added to the list of ads eligible for Store visit tracking (Yahoo! JAPAN method).
As a result, store visit conversions from users who viewed In-stream Ads can now be visualized in the same way as other ads.

*In-stream Ads are video ads that can be delivered within ad slots in video content provided by video streaming services.
For details, please check here.
When applying, please review the downloadable material "How to Place Ads on “TVer” and “ABEMA” for In-stream Ads" (PDF) before proceeding with the application.

Comments
  • There are no changes to report items or other elements due to this update.
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