Yahoo! JAPAN Ads Display Ads

March 12, 2026 (Thursday)
*The schedule is subject to change.

We will add “Yahoo! JAPAN Ads Display Ads (Auction) In-stream ads (*)” (hereinafter referred to as “In-stream ads”) to the ads eligible for measurement under store visit tracking (Yahoo! JAPAN method).
This will enable the visualization of store visit results from users who viewed In-stream ads, in the same way as with other ads.

*In-stream ads are video ads that can be delivered within ad slots in video content provided by video distribution services. For details, please see here.
When applying, please review the downloadable material (available in Japanese)“How to Place Ads on ‘TVer’ and ‘ABEMA’ for In-stream Ads” (PDF) and complete the required procedures.

• There are no changes to report items or other elements due to this update.

• For Store visit tracking (Yahoo! JAPAN method), please refer to “Use the store visit tracking (Yahoo! JAPAN method)” before using the feature.