- May 21, 2025
- Revision of “Yahoo! JAPAN Ads Terms of Use of the Generative AI Services for Advertisers” (Effective on June 23, 2025)
- May 20, 2025
- Display Ads (Auction): Bid strategy "Maximize conversion value" (official version) became available
- May 15, 2025
- Search Ads (Shopping): Product showcase becomes free of charge
- May 15, 2025
- Display Ads: Emoji addition and file management specification changes
- May 14, 2025
- Display Ads (Auction): Reward format will be delivered to more ad places
- May 13, 2025
- Search Ads: Optimization of image asset delivery
- May 8, 2025
- Display Ads (Auction): Responsive (image and video) aspect ratio 3:2 will be available
- May 7, 2025
- Change in the Master Terms and Conditions (Effective on June 1, 2025)
- Apr 24, 2025
- Yahoo! JAPAN Ads Script releases new runtime and closes the previous version
- Apr 23, 2025
- Display Ads (Auction): Audience data connections from LINE Official Account and LINE Ads