- Jul 15, 2025
- Display Ads (Auction): Launch of ad delivery on "Yahoo! JAPAN Disaster Alert" app
- Jul 11, 2025
- Display Ads (Auction): Stop data connections of the "advanced segments" list with no performance
- Jul 4, 2025
- Display Ads (Auction): Official release of "Maximize viewable impressions" and change in minimum budget
- Jul 3, 2025
- Yahoo! JAPAN Ads Script releases new runtime
- Jul 2, 2025
- Display Ads: End of previous format for customer data connection
- Jul 1, 2025
- Display Ads: Launch of the tracking tag and new conversion API
- Jul 1, 2025
- Search Ads: End of autobidding type "Enhanced CPC"
- Jun 27, 2025
- Campaign Management Tool Updates (May 2025)
- Jun 25, 2025
- Search Ads: Removal of discontinued ad types and some keywords
- Jun 24, 2025
- Revision of “Yahoo! JAPAN Ads Terms of Use of the Generative AI Services for Advertisers” (Effective on June 23, 2025)