Updates
February 27, 2026: We completed this release.
February 10, 2026: We have updated the content of "Add age and gender targeting and rename target lists."
January 27, 2026: We announced this information.

Products

• Yahoo! JAPAN Ads Search Ads
• Yahoo! JAPAN Ads Display Ads

New runtime (V202602) release
Date
February 26, 2026

Summary
To improve convenience, we released a new runtime (V202602) for Yahoo! JAPAN Ads Script. The latest runtime will automatically update the script you are using. If the system can't update the script, it sends an email to the Business ID that last approved the current script.
You can select the runtime version on your side, but we recommend using the latest version.
The main feature improvements in this version are as follows:

Search Ads
Add age and gender targeting and rename target lists
We added targeting by age and gender. We renamed “Target list” to “Audience list” in Search Ads.
See the following information for details on when the feature will become available.
Search Ads: Add an age and gender targeting feature and rename target lists

Services
[Rename target lists]

• AudienceListService (previously RetargetingListService)
• AdGroupAudienceListService (previously AdGroupRetargetingListService)
• CampaignAudienceListService (previously CampaignRetargetingListService)

[Age and gender targeting]

• AudienceListService (previously RetargetingListService)
• AdGroupAudienceListService (previously AdGroupRetargetingListService)
• ReportDefinitionService

Change
[Rename target lists]
We renamed the following services (the following descriptions use the new names):

• “RetargetingListService” → “AudienceListService”
• “AdGroupRetargetingListService” → “AdGroupAudienceListService”
• “CampaignRetargetingListService” → “CampaignAudienceListService”

[Age and gender targeting]
*This feature is available for some users. If the feature is not available to a user, AudienceListService/getDemographic returns an empty response. The detailed offering conditions are not disclosed.
*This feature will be available after the release of “Search Ads: Add an age and gender targeting feature and rename target lists,” announced separately.

• AudienceListService/getDemographic
  You can select audience lists (previously target lists) by age and gender.
• AdGroupAudienceListService.get
  We added a flag under criterionUserList to indicate whether the audience list (previously target list) is for a specific age or gender.
• ReportDefinitionService.get, add, remove, getReportFields
  You can specify “Target audience” (field name: TARGET_ALL).

Business name asset added to ad display assets and account association supported
We added a new “Business name asset” to ad display assets and now support account-level association.
See the following information for details on when the feature will become available.
Search Ads: Adding Business name assets
Search Ads: Associating ad display assets to accounts

Services

• AccountAssetService (new)
• AssetService
• CampaignAssetService
• ReportDefinitionService
• CampaignExportService
• AuditLogService

Change

• Added the new web service “AccountAssetService.”
• AssetService.get, add, set, remove
  Added “BUSINESS_NAME” to assetData/type.
• CampaignAssetService.get, replace, set
  Added “BUSINESS_NAME” to type.
• ReportDefinitionService.get, add, remove
  Added “ACCOUNT_ASSET to reportType.”
• CampaignExportService.add
  Added “BUSINESS_NAME_ASSET” to entityTypes.
• AuditLogService.get, add
  Added “ACCOUNT_ASSET” to entityType.

Added a new report metric “Click share”
We added a new report metric “Click share.” See the following for details.
Search Ads: Adding new report metric "Click share"

Services

• ReportDefinitionService
  

Change

• ReportDefinitionService.get, add, remove, getReportFields
  You can specify “Click share” (field name: SEARCH_CLICK_SHARE).

Display Ads
Changes due to expanded tracking tag availability
With tracking tag issuance and management in Business Manager and support for LINE official accounts, we made the following changes. See the following announcement for details.
Display Ads: Impact of expanding the availability of tracking tags

Services

• AudienceListService
• ConversionTrackerService

Change

• AudienceListService
  Added trackingTagId to the websiteVisitorsAudienceList that will be used in get, add, set, and remove.
• ConversionTrackerService
  Changed conversionTrackerTypes from LY_TAG_CONVERSION to TRACKING_TAG_CONVERSION.
  Renamed lyTagConversion to trackingTagConversion.
  Added trackingTagId to trackingTagConversion (previously lyTagConversion).

Optional logo image setting for carousel ads
We updated carousel ads to make logo image settings optional. See the following announcement for details.
Display Ads: Logo image for carousel ads becomes optional

Services

• AdGroupAdService

Change

• Added “isRemoveLogoMediaId” to AdGroupAdService to remove logo images.

Support for integration with “Airbridge” tracking tool
Airbridge is now available as a tracking tool for tracking app conversions. See the following announcement.
Display Ads: Launch of integration with the ad tracking tool "Airbridge"

Services

• AudienceListService
• CampaignService

Change

• Added “AIRBRIDGE” to the “appVendor” field returned in the AudienceListService response.
• You can now specify “AIRBRIDGE” in the “vendorName” field of CampaignService.

Support for renaming shared audience lists
Before the integration of LY Ads, we renamed the shared audience lists used in audience list targeting. See the following announcement.
共通オーディエンス「ヤフー提供」名称変更のお知らせ (Renaming of list name for shared audience “Offered by Yahoo! JAPAN”) - available in Japanese

Services

• AdGroupTargetService
• AudienceListService

Change
Changed the following list type names in the “audienceListType” field of the services.

Before	After
OFFERED_BY_YAHOO_JAPAN	OFFERED_BY_LY_SHARED_AUDIENCE

Support for app conversion-related metrics
We now support app conversion-related metrics provided by partner tracking tools. Actual metrics will become available on or after the schedule of this feature. See the following announcement.
Display Ads (Auction): Adding numerical metrics related to app conversions

Services

• StatsService

Change
Added the following items.

XML attributes	Name
installs	Installs
costPerInstall	Cost per install
conversionsAfterInstall	Conversions after install
cpaAfterInstall	CPA after install
convValueAfterInstall	Conversion value after install
convValueAfterInstallPerCost	Conversion value after install/cost
allConversionsAfterInstall	Conversions after install (all)
allConvValueAfterInstall	Conversion value after install (all)
installsViaClick	Installs (click)
costPerInstallViaClick	Cost per install (click)
conversionsAfterInstallViaClick	Conversions after install (click)
cpaAfterInstallViaClick	CPA after install (click)
convValueAfterInstallViaClick	Conversion value after install (click)
convValueViaClickAfterInstallPerCost	Conversion value (click) after install/cost
allConversionsAfterInstallViaClick	Conversions after install (click) (all)
allConvValueAfterInstallViaClick	Conversion value after install (click) (all)

Support for the platform integration of "LY Ads Display Ads"
To support the upcoming platform integration of “LY Ads Display Ads,” we have updated the following features.

Services

• CampaignService
• AdGroupService
• AdGroupAdService
• AdGroupTargetService
• VideoService
• MediaService
• PlacementUrlListService
• AudienceListService

Change

• We added an error message to the service to inform users that updates are not available during the migration.
  Error message: Update or remove operations are not allowed during migration.
• For AudienceListService, we added the following AudienceListType and AudienceList object. These cannot be specified in add or set operations.
  AudienceListType: MIGRATED_LINE_AUDIENCE
  Object name: migratedLineAudienceList
• When updating AudienceListService, if the source list type is a similar audience list, we added an error message to inform users that similar expansion is not available in Display Ads.
  Error message: Cannot create similarity list based on lookalike audience.

Maintenance

• StatsService: image and video statistics are no longer available.
  Based on your usage status, the "Performance data check feature for the image and video list view," which has been discontinued in the Campaign Management Tool, is also no longer available in the Yahoo! JAPAN Ads Script.
  *This change applies to all supported versions, including v202602.

Services

• StatsService.get

Change

• Remove the following items from type.
  IMAGE
  VIDEO
  
• AudienceListService/get: added an option to get detailed settings.

Services

• AudienceListService.get

Change

• Added a flag called includeDetail to get details. By setting this flag to "True," you can get the detailed settings.
• ConversionTrackerService: added “Generate leads” as a conversion tracking purpose.

Services

• ConversionTrackerService.get, add, set

Change

• We added “GENERATE_LEADS” (Generate leads) to the category in ConversionTrackerService/get, add, and set.

End of previous runtime
Schedule
March 10, 2026
*This date is subject to change.

Summary
With the release of the new runtime version, we will close the previous runtime version (V202503).