Yahoo! JAPAN Ads Display Ads

February 25, 2026 (Wed)
*The schedule is subject to change.

For Display Ads, the ad effectiveness measurement tool “Airbridge” provided by AB180 will newly become available.
By using Airbridge, it will be possible to comprehensively measure clicks and impressions from Display Ads and LINE services, as well as app events and SKAdNetwork.

• A separate contract is required to use Airbridge. For details, please contact AB180.
• Multiple link IDs cannot be used simultaneously for the same OS.
• Airbridge does not support Engaged View measurement (a metric that evaluates conversions generated after an ad has been viewed for a certain period of time).
• Actual SKAdNetwork performance values measured from web ads for app installs cannot be used in Airbridge reports.

Please refer to the following for information on ad effectiveness measurement tools that support app conversion tracking available for Display Ads.
About ad effectiveness measurement tools that support app conversion tracking