Yahoo! JAPAN Ads Search Ads

• Campaign Management Tool
• Campaign Editor
• Yahoo! JAPAN Ads Search Ads API
• Yahoo! JAPAN Ads Scripts

February 12, 2026 (Thu)
*The schedule is subject to change.

A new report metric, “Click Share,” will be added to Search Ads.
Click Share represents the percentage of actual ad clicks (number of clicks) out of the total available ad click opportunities. This metric allows you to visualize clicks that could have been obtained and utilize the insights to improve your ads.
Click Share can be reviewed at both the campaign and keyword levels.

For more details, please download the document below. (Available in Japanese)