Feb 13, 2026

Search Ads: Adding new report metric "Click share"

Updates

February 13, 2026: We updated this article following the completion of the release.
January 27, 2026: We started publishing this article.

Product

Yahoo! JAPAN Ads Search Ads

Tools

Campaign Management Tool
Campaign Editor
Yahoo! JAPAN Ads Search Ads API
Yahoo! JAPAN Ads Scripts

Schedule

Thursday, February 12, 2026

Summary

We have added a new reporting metric, “Click share,” to Search Ads.
Click share is the ratio of the number of times your ads were actually clicked (clicks) to the total number of ad click opportunities. This metric helps visualize clicks you could have captured and can be used to improve your ads.
Click share can be checked at the campaign and keyword levels.

Comments

“Click share” is not displayed on the list screen in the default settings. For details on operating procedures such as adding display items, please refer to the following help page.
About impression share and click share [Search Ads]
For details of the release, please download the document below and review it.(Available in Japanese)
Download document

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