Updates

• February 27, 2026: Submitting the business name asset has started.
• February 19, 2026: The article has been updated following the decision on the implementation date.
• January 27, 2026: Publication of this article began.

Yahoo! JAPAN Ads Search Ads

• Thursday, February 26, 2026: Submission of Business Name Assets begins
• Wednesday, March 18, 2026: Publication of Business Name Assets begins

*The schedule is subject to change.

A new “Business Name Asset” will be added to the ad display assets for Search Ads.

The Business Name Asset is a feature that allows you to display a business-related name, such as a company name or service name, at the top of the ad. By increasing the visibility of service names and similar information in the ad, improved advertising performance can be expected.
In addition, by using it together with favicon assets and other features, an even stronger appeal can be achieved.

Business Name Assets can only be associated with campaigns. Only one active Business Name Asset can be associated with a single campaign.

• After Business Name Assets begin serving, ads under campaigns that are not associated with a Business Name Asset will display the domain name of the display URL (including subdomains) at the top of the ad.
  Example: If the display URL is “https://subdomain.example.com/sale/limited/”, “subdomain.example.com” will be displayed at the top of the ad.
• Business Name Assets cannot be associated “App promotion” campaigns.

For more details, please download and review the following PDF document (available in Japanese).