September 24, 2025: We have updated the article due to the start of the account setting procedures.
September 16, 2025: We announced this information.

Yahoo! JAPAN Ads Display Ads (Auction)

Campaign Management Tool

We launched Yahoo! JAPAN Ads Display Ads (Auction) in-stream ads (in-stream ads), which deliver ads within video programs.

Instream Ads allow you to deliver video ads in ad places within programs offered by video streaming services. In addition to PCs and smartphones, you can also deliver ads to connected TVs (TVs with internet access), expanding your reach. You can also select the video length to suit your product or service.

• September 24, 2025: Start account setting procedures.
  *After completing the procedures, you can add ads through the Campaign Management Tool.
• Early October 2025: Delivery will start for ads that have completed review.
  *For details on how to use this service, contact your sales representative.

• In-stream ads will be available only to some advertisers. For details, contact your sales representative.
• Added ads are subject to review by both the video streaming service and Yahoo! JAPAN Ads.
• For in-stream ads, a viewable impression will be counted from the start of the video view. This differs from standard video ads in Display Ads (Auction).