Product
Yahoo! JAPAN Ads Search Ads (Shopping)
Schedule
August 26, 2025
To implement this update, we will pause Shopping Search Ads delivery on the following schedule:
August 25, 2025, 10 PM JST to August 26, 2025, 5 PM JST.
You can use the Campaign Management Tool and product feed linkage during the pause. Some performance reports may be unavailable. If this occurs, get the reports again after delivery resumes. There is no impact on the product showcase.
*This schedule is subject to change.
Summary
We will renew the delivery system for Shopping Search Ads in Search Ads (Shopping). By changing the system that matches search queries from internet users with product information, you can achieve more accurate ad delivery and expand features.
From July 2025, we have been running test deliveries using the renewal system for some ads. After the scheduled date, this will apply to all Shopping Search Ads. As delivery trends and results may differ from those before the scheduled date, check performance reports and consider adjusting your settings and budget.
Along with the system renewal, we will also change the following features.
Conversion tracking window shortened for clicks before the renewal
Conversions from clicks that occurred before the scheduled date will be tracked for a maximum of 30 days, regardless of your conversion settings. As a result, you may see a decrease in conversions.
*There is no impact on conversions from clicks occurring after the scheduled date.
End of tracking IDs
We will discontinue various tracking IDs used in tracking parameters and reports. The affected items and their values after discontinuation are as follows:
Item name before the scheduled date Value after the scheduled date
After the scheduled date, tracking ID information will no longer be available. Consider downloading any necessary data. Additionally, if you use tools or reports that rely on these tracking IDs, check and consider making the necessary adjustments.
Improvements to "Gender" and "Age" performance reports and listings
Before the scheduled date, "Gender" data was only available when gender targeting was set, and "Age" data was available only when age targeting was set. After the scheduled date, you can get "Gender" and "Age" data regardless of these targeting settings.
*Data for "Age" and "Gender" from before the scheduled date will appear as "Unknown" after the scheduled date. Consider downloading the data in advance if necessary.
Impression share specification changes
We will change the method for calculating impression share when multiple products from the same account are shown. After the scheduled date, we will calculate impression share based on the product with the highest auction rank.
Due to this change, values for the following items may vary after the changes:
• Impression share
• Search absolute top impression share
• Lost impression share (rank)
• Lost impression share (budget)
• Search absolute top impression rate
If you use these items in automated rules, check and adjust your conditions after the scheduled date.
End of “Search absolute top lost impression share”
After the scheduled date, you will no longer be able to get the "Search absolute top lost impression share" values from reports and various listings. If needed, consider downloading it before the scheduled date. Additionally, if you have specified the item as a condition in automated rules, those rules will be removed.
Renaming of "Brand"
In May 2025, the "Brand" attribute in product groups was discontinued and renamed to "System Brand." After the scheduled date, it will appear as "System Brand" in the Campaign Management Tool and performance reports. Additionally, we will provide a feature that allows you to use the "Brand" item in the product feed, which you input, for product group settings. We will announce further details as they become available.
Exclusion of duplicate conversions
We will exclude duplicate conversions determined to be the same, such as multiple purchases of the same product with the same order ID at the same time. As a result, conversion counts may decrease after the scheduled date.
Notes
• Learn more in the following document in Japanese.
Download PDF
• About Search Ads (Shopping)
Learn more
Yahoo! JAPAN Ads Search Ads (Shopping)
Schedule
August 26, 2025
To implement this update, we will pause Shopping Search Ads delivery on the following schedule:
August 25, 2025, 10 PM JST to August 26, 2025, 5 PM JST.
You can use the Campaign Management Tool and product feed linkage during the pause. Some performance reports may be unavailable. If this occurs, get the reports again after delivery resumes. There is no impact on the product showcase.
*This schedule is subject to change.
Summary
We will renew the delivery system for Shopping Search Ads in Search Ads (Shopping). By changing the system that matches search queries from internet users with product information, you can achieve more accurate ad delivery and expand features.
From July 2025, we have been running test deliveries using the renewal system for some ads. After the scheduled date, this will apply to all Shopping Search Ads. As delivery trends and results may differ from those before the scheduled date, check performance reports and consider adjusting your settings and budget.
Along with the system renewal, we will also change the following features.
Conversion tracking window shortened for clicks before the renewal
Conversions from clicks that occurred before the scheduled date will be tracked for a maximum of 30 days, regardless of your conversion settings. As a result, you may see a decrease in conversions.
*There is no impact on conversions from clicks occurring after the scheduled date.
End of tracking IDs
We will discontinue various tracking IDs used in tracking parameters and reports. The affected items and their values after discontinuation are as follows:
Item name before the scheduled date Value after the scheduled date
| Item name before the scheduled date | Value after the scheduled date |
|---|---|
| Campaign tracking ID | Campaign ID |
| Ad group tracking ID | Ad group ID |
| Product group tracking ID | Product group ID |
After the scheduled date, tracking ID information will no longer be available. Consider downloading any necessary data. Additionally, if you use tools or reports that rely on these tracking IDs, check and consider making the necessary adjustments.
Improvements to "Gender" and "Age" performance reports and listings
Before the scheduled date, "Gender" data was only available when gender targeting was set, and "Age" data was available only when age targeting was set. After the scheduled date, you can get "Gender" and "Age" data regardless of these targeting settings.
*Data for "Age" and "Gender" from before the scheduled date will appear as "Unknown" after the scheduled date. Consider downloading the data in advance if necessary.
Impression share specification changes
We will change the method for calculating impression share when multiple products from the same account are shown. After the scheduled date, we will calculate impression share based on the product with the highest auction rank.
Due to this change, values for the following items may vary after the changes:
• Impression share
• Search absolute top impression share
• Lost impression share (rank)
• Lost impression share (budget)
• Search absolute top impression rate
If you use these items in automated rules, check and adjust your conditions after the scheduled date.
End of “Search absolute top lost impression share”
After the scheduled date, you will no longer be able to get the "Search absolute top lost impression share" values from reports and various listings. If needed, consider downloading it before the scheduled date. Additionally, if you have specified the item as a condition in automated rules, those rules will be removed.
Renaming of "Brand"
In May 2025, the "Brand" attribute in product groups was discontinued and renamed to "System Brand." After the scheduled date, it will appear as "System Brand" in the Campaign Management Tool and performance reports. Additionally, we will provide a feature that allows you to use the "Brand" item in the product feed, which you input, for product group settings. We will announce further details as they become available.
Exclusion of duplicate conversions
We will exclude duplicate conversions determined to be the same, such as multiple purchases of the same product with the same order ID at the same time. As a result, conversion counts may decrease after the scheduled date.
Notes
• Learn more in the following document in Japanese.
Download PDF
• About Search Ads (Shopping)
Learn more