May 21, 2025: We completed this change.
May 8, 2025: We announced this information.

Yahoo! JAPAN Ads Search Ads (Shopping)

May 20, 2025

When creating a product group for Shopping Search Ads (SSA), you won't be able to select "Brand" from attributes (product name, category, etc.). This change is based on customer usage trends.

You can't create product groups using "Brand" after the release.
Ad delivery will continue for existing product groups using "Brand." You can also modify bids and other items.
You can't add product groups using "Brand."

Customers who have already created product groups using "Brand" and wish to continue to manage product groups using brand names, etc. after the release, consider using "Product attribute custom label."

• Learn more in the following help page.
  Creating Product groups (Shopping Search Ads)