Sep 25, 2025

Campaign Management Tool Updates (August 2025)

Product
Yahoo! JAPAN Ads Display Ads

Summary
Yahoo! JAPAN Ads' Campaign Management Tool is working to improve based on customer requests.
This article highlights some of the improvements made in August 2025.

Display Ads
Improved audience list targeting settings
When selecting an audience list, you can now filter by "List type."
This improvement applies to all audience list targeting settings, except for Guaranteed campaigns.

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Improved content keyword list creation view
The following improvements have been made to the content keyword list creation view to support effective keyword selection.
  • Added tips for creating content keyword lists in the content keyword input field.
  • Improved the presentation of content keyword suggestions to make it easier to identify variations in keyword patterns
Improved adding custom metric views
We have made improvements to the addition view for "Custom metrics" available on list views, such as campaigns.
We have made the scroll bar always show (*1) and added gradients to the top and bottom of the view to help prevent missing any settings.
*1 In some environments, such as Firefox, the scroll bar may not always be shown.

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