Updates
July 24, 2025: We updated the schedule for Androids.
July 3, 2025: We announced this information.
Product
Yahoo! JAPAN Ads Display Ads (Auction)
Schedule
App
August 4, 2025
*This date is subject to change.
Summary
We will add responsive (image) aspect ratio 1:1 to Yahoo! JAPAN Brand Panel for Smartphone ad places (Brand Panel for Smartphones). The increase in formats makes more diverse expressions available. Further improvement in ad effectiveness is expected in smartphone brand panel ad places, which tend to have higher click-through and conversion rates.
●Device
Notes
Download the following document for details.
Download PDF
July 24, 2025: We updated the schedule for Androids.
July 3, 2025: We announced this information.
Product
Yahoo! JAPAN Ads Display Ads (Auction)
Schedule
App
- Android: August 12, 2025
- iOS: August 4, 2025
August 4, 2025
*This date is subject to change.
Summary
We will add responsive (image) aspect ratio 1:1 to Yahoo! JAPAN Brand Panel for Smartphone ad places (Brand Panel for Smartphones). The increase in formats makes more diverse expressions available. Further improvement in ad effectiveness is expected in smartphone brand panel ad places, which tend to have higher click-through and conversion rates.
●Device
- Web
- App
- Conversion
- App promotion
- Website traffic
- Brand awareness
- Aspect ratio 1:1
- 300pixel x 300pixel
- 600pixel x 600pixel or larger
Notes
- When you want to deliver ads to Brand Panel ad places for Smartphone and on Timeline separately, placement targeting settings are required. See the following help pages for details.
Placement targeting
How to deliver ads only on Brand Panel for Smartphone using Display Ads (Auction) - See the following Ad Insertion Rules for details.
Responsive (Image) - Display Ads (Auction)
Download the following document for details.
Download PDF