Updates
August 13 2025: We completed the release for Android.
August 5 2025: We completed the release for iOS and web.
July 24, 2025: We updated the schedule for Androids.
July 3, 2025: We announced this information.

Product
Yahoo! JAPAN Ads Display Ads (Auction)

Date
App

• Android: August 12, 2025 *release completed
• iOS: August 4, 2025 *release completed

Web
August 4, 2025 *release completed

Summary
We have added responsive (image) aspect ratio 1:1 to Yahoo! JAPAN Brand Panel for Smartphone ad places (Brand Panel for Smartphones). The increase in formats makes more diverse expressions available. Further improvement in ad effectiveness is expected in smartphone brand panel ad places, which tend to have higher click-through and conversion rates.
●Device

• Web
• App

●Campaign goals

• Conversion
• App promotion
• Website traffic
• Brand awareness

●Ad Type

• Aspect ratio 1:1
• 300pixel x 300pixel
• 600pixel x 600pixel or larger

Notes

• When you want to deliver ads to Brand Panel ad places for Smartphone and on Timeline separately, placement targeting settings are required. See the following help pages for details.
  Placement targeting
  How to deliver ads only on Brand Panel for Smartphone using Display Ads (Auction)


• See the following Ad Insertion Rules for details.
  Responsive (Image) - Display Ads (Auction)

Note
Download the following document for details.
Download PDF