Yahoo! JAPAN Ads Search Ads (Shopping)

April 1, 2026 (Wednesday)
*The schedule is subject to change.

We will newly add the Audience List Targeting feature to Shopping Search Ads (hereinafter referred to as “SSA”).

Audience List Targeting is a feature that allows you to deliver (or exclude) ads to users included in specific lists by associating audience lists—created based on various types of data sources (audience sources)—with campaigns or ad groups.

The types of audience lists available for SSA are as follows:

• Website Visitors: A list that enables ad delivery to internet users who have previously visited the advertiser’s website.
• Customer Data: A list that enables ad delivery using the advertiser’s own user lists by linking user lists independently accumulated and analyzed by the advertiser to audience lists.
• Combination: A list that enables ad delivery to a wider variety of users by combining multiple audience lists.

To use the “Website Visitors” audience list, installation of a tracking tag is required. Further details regarding the tracking tag settings will be announced separately.

For more details about Audience List Targeting, please download and review the following PDF document (available in Japanese).
Download the document