Yahoo! JAPAN Ads Display Ads (Auction)

February 18, 2026 (Wed)
*The schedule is subject to change.

We will officially launch the delivery of “Add Friends Ads” on the smartphone version of the Yahoo! JAPAN top page, which has previously been provided as a beta version.
Please see the details of the delivery below.

Delivery details

• Placement
  
  • Smartphone version of the Yahoo! JAPAN top page
• Devices
  
  • Smartphones (web)
  • Apps (iOS / Android)
• Campaign objective
  
  • Add friends
• Ad type
  
  • Responsive (image)
  • Aspect ratio 1:1
  • Aspect ratio 1.91:1
    *Responsive (video) and carousel ads are not supported.

• After the implementation date, delivery volume may increase compared to the beta version.
• As Add Friends Ads are subject to the LINE Official Account guidelines, the expression restrictions described in the Yahoo! JAPAN Ads advertising policies (1. Disclosure of the advertiser) do not apply.
• This update applies to all ads registered under campaigns with the “Add friends” objective. If you do not wish to deliver ads to the smartphone version of the Yahoo! JAPAN top page, please exclude it using placement targeting.
  Placement targeting

• For the previous announcement, please refer to “[Display Ads (Auction)] Launch of “Add Friends Ads” on the Yahoo! JAPAN top page (Beta version)”.
• For details about Add Friends Ads, please refer to “Create ads with the Add friends objective”.
• Please download the following document (PDF) for more details.