February 19, 2026: This article has been updated following the completion of this implementation.
February 12, 2026: Publication of this article has started.

Yahoo! JAPAN Ads Display Ads (Auction)

Wednesday, February 18, 2026

The delivery of the “Gain Friend Ads” on the smartphone version of the Yahoo! JAPAN home page, which had previously been provided as a beta version, has now officially started as a full release.
Please check the details of the delivery below.

Delivery details

• Placement
  
  • Smartphone version of the Yahoo! JAPAN home page
• Devices
  
  • Smartphones (web)
  • Apps (iOS / Android)
• Campaign objective
  
  • Gain friends
• Ad type
  
  • Responsive (image)
  • Aspect ratio 1:1
  • Aspect ratio 1.91:1
    *Responsive (video) and carousel ads are not supported.

• After the implementation date, delivery volume may increase compared to the beta version.
• As Gain Friends Ads are subject to the LINE Official Account guidelines, the expression restrictions described in the Yahoo! JAPAN Ads advertising policies (1. Disclosure of the advertiser) do not apply.
• This update applies to all ads registered under campaigns goals with the “Gain friends.” If you do not wish to deliver ads to the smartphone version of the Yahoo! JAPAN home page, please exclude it using placement targeting.
  Placement targeting

• For the previous announcement, please refer to “[Display Ads (Auction)] Launch of “Gain Friends Ads” on the Yahoo! JAPAN top page (Beta version)”.
• For details about Gain Friends Ads, please refer to “Create a Gain Friends Ad”.
• Please download the following document (PDF) for more details.