Product
Yahoo! JAPAN Ads Display Ads (Auction)

Schedule
Ad delivery start from December 10, 2025
*This date is subject to change.

Summary
We will start ad delivery (beta) of Gain Friends Ads to Yahoo! JAPAN home page for smartphones. You can expect an increase in ad delivery opportunities for Gain Friends Ads.

Details

• Ad place
  Yahoo! JAPAN home page for smartphone


• Device
  
  • Smartphone (web)
  • App (iOS and Android)
• Campaign goal
  Gain friends


• Ad type
  Responsive (image)
  
  • Aspect ratio 1:1
  • Aspect ratio 1.91:1
  *Responsive (video) and Carousel are not applicable.

Note

• This feature will be available in a beta version. We will gradually increase delivery volumes. The official version is expected to be available around February 2026. Wait for further announcements with details.


• We will apply multiple designs for the beta version, but we plan to unify them based on the test results at the time of the official release.


• *This feature is a beta version. The behavior may be unstable.


• Because LINE Official Accounts guidelines apply to Gain Friends Ads, the expression regulations stated in the Yahoo! JAPAN Ads Advertisement Editorial Guidelines (1. Clear Indication of Advertisers) do not apply.


• After the implementation date, this case applies to all ads added under the campaign goal "Gain friends." To opt out of ad delivery to the Yahoo! JAPAN home page for smartphone, apply the exclusion for placement targeting before the implementation date.
  Placement targeting

Document

• Learn how to Create a Gain Friends Ad.


• Download the following document available in Japanese for details.
  Download PDF