Yahoo! JAPAN Ads Display Ads (Auction)

May 19, 2025

After testing the beta version of the bid strategy "Maximize conversion value" (*), we confirmed stable performance and launched the official version. There are no major feature updates from the beta version to the official version.

*"Maximize conversion value" is a bid strategy that automatically adjusts bids to maximize the "Conversion value" set in your conversion settings. For details on the recommended campaigns for using this feature, refer to the following help page.
Bid strategy "Maximize conversion value" [Display Ads]

Download the following document for details.
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Refer to the following for the beta version release announcement.
Display Ads (Auction): Bid strategy "Maximize conversion value" (beta version) will be available