Updates
February 20, 2025: We completed this release.
February 5, 2025: We have modified part of the bid strategy description.
February 5, 2025: We announced this information.

Product
Yahoo! JAPAN Ads Display Ads (Auction)

Date
February 19, 2025

Summary
We have launched the bid strategy "Maximize conversion value" (beta version) in Yahoo! JAPAN Ads Display Ads (Auction). "Maximize conversion value" is a bid strategy that automatically adjusts bids to maximize the "Conversion value" set in your conversion settings. Focusing on "Conversion value" instead of conversions can expect to improve sales and ROAS in campaigns with a mix of conversion price points.

■Available campaign goals

• Conversion
• Item list promotion

■Target ROAS
"Maximize conversion value" (beta version) behaves differently depending on whether a target ROAS(*) is set.
*ROAS: A metric used to measure the profit obtained relative to the ad cost. It is sometimes referred to as ROAS "Return On Advertising Spend."

• Maximize conversions (without target value)
  Adjust bids to maximize conversion value within the daily budget specified for the campaign.
• Maximize conversions (with target value)
  Automatically adjust bids to maximize conversion value while aiming for a ROAS that meets or exceeds the target values.

  Comments
  

  • This feature is a beta version. The behavior may be unstable.
  • Setting up conversion tracking is required to use "Maximize conversion value."

  Document
  Download the following document for details.
  Download document