Yahoo! JAPAN Ads Display Ads (Auction)

Tuesday, March 24, 2026

In Display Ads (Auction), it is now possible to select the audience list type "Friends of LINE Official Account" as the source audience list for the audience list "Similar Users."

By expanding similar users based on information from friends of LINE Official Account, it becomes possible to approach new users who have characteristics similar to existing customers. This is expected to broaden the range of ad delivery strategies.