Jan 29, 2026

Search Ads (Shopping): Product reviews and shipping costs by prefectures for SSA

Product

Yahoo! JAPAN Ads Search Ads (Shopping)

Date

January 28, 2026 (Wed)

Summary

Shopping Search Ads (SSA) now support the following display features.

Average product review rating (star display)
Number of product reviews
Shipping costs by prefecture

All of the above items are already displayed in the Product showcase. By displaying them in SSA as well, advertisers can expect improved advertising performance in product search results.

To enable these displays in SSA, please link the following items in your product feed.

Name	Property
Review rating	reviewRate
Number of reviews	reviewQuantity
Product shipping information	shippingInfo

Notes

If both the product feed items “Product shipping information” (shippingInfo) and “(previous) Product shipping information” (deliveryInfo) are linked, “Product shipping information” (shippingInfo) will be displayed with priority.
“(previous) Product shipping information” (deliveryInfo) is scheduled to be discontinued at the end of July 2026. Please consider using “Product shipping information” (shippingInfo) going forward.

Comments

For details on Search Ads (Shopping), please refer to the link below.
About Search Ads (Shopping)

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