January 30, 2026: We released this feature.
January 22, 2026: We announced this information.

Yahoo! JAPAN Ads Search Ads (Shopping)

Thursday, January 29, 2026

In Search Ads (Shopping), a new “Negative Keyword List” feature will be added.
Multiple negative keywords (search terms you want to exclude) can be grouped into a list and applied to multiple campaigns at once. This is expected to reduce operational workload and improve usability.

• Negative keyword lists can be associated with campaigns.
• Up to 20 negative keyword lists can be created per account.
• Up to 150 negative keywords can be registered in a single negative keyword list.
• The number of negative keywords that can be registered per campaign will be changed as follows:
  
  • Up to 50 per match type → Up to 150 in total (regardless of match type)

“Negative keywords” that are individually set for campaigns and ad groups will continue to be available.
Learn more about Negative keyword.