January 29, 2026: The article was updated following the completion of this implementation.
January 21, 2026: Publication of the article has started.

Yahoo! JAPAN Ads Display Ads

Campaign Management Tool

January 28, 2026 (Wed)

In the Campaign Management Tool for Display Ads, a new Store visit tracking (*) feature has been added. With this enhancement, advertisers can configure Store visit tracking settings and obtain reports directly within the Campaign Management Tool.
After the Schedule, customers who have Display Ads accounts and meet the usage requirements—such as owning physical stores eligible for store visit determination—will be able to use Store visit tracking through the Campaign Management Tool.

* What is Store Visit Tracking?
This feature measures advertising effectiveness for users who visit physical stores by utilizing location data from LY Ads and store visit tracing services provided by SoftBank. Please refer to the following for an overview of the feature.

• Yahoo! JAPAN 来店計測 [LY Ads for Business]
• Yahoo! JAPAN store visit tracking [Yahoo! JAPAN Ads Help]

Store Visit Tracking supports two different measurement methods: the “Yahoo! JAPAN method” and the “SoftBank method.” Each method has different usage requirements and configurable ranges within the Campaign Management Tool. For details, please refer to this document.

The main feature updates in the Campaign Management Tool are as follows.

• Providing the campaign goal “Store Visit Promotion” for all Display Ads accounts
• Adding the following conversion types for Store Visit Tracking
• Adding performance reports related to Store Visit Tracking (preset report items)
• Adding application screens for stores, store chains, and business categories for the “Yahoo! JAPAN method”

• After the scheduled date, new applications for Store Visit Tracking using the previous application flow will no longer be accepted. Please refer to the PDF document and the help page to be released on the scheduled date, and apply using the new flow.
• Customers who applied using the previous usage flow before the scheduled date can continue using Store Visit Tracking after the scheduled date, and no migration work is required.
• Store Visit Tracking-related features in the Campaign Management Tool are available only for Display Ads accounts.

Please download the following document (PDF) for more details.(Available in Japanese)
Download document