Yahoo! JAPAN Ads Search Ads (Shopping)
DateJanuary 7, 2026
SummaryIn the product showcase, we began displaying “effective prices,” which reflect points, coupons, and shipping costs linked through the product feed. The effective price appears on the product list page that opens after tapping “Compare prices” in search results on a smartphone. To view it, enable “Show effective price” by clicking the toggle.
Example of effective price display
The effective price can be displayed by specifying and linking the following items in the product feed.
| Item Name | Property |
|---|---|
| In-house points | sitePoint |
| Coupon Information | couponInfo |
| (Previous) Product Delivery Information | deliveryInfo |
| Product delivery information | shippingInfo |
By making it easier for users to see the actual amount they’ll pay, this feature is expected to encourage more purchases. Consider applying the preceding items.
NotesEven if “In-house points” are linked, the effective price will not be displayed in the following cases.
- When 1 point does not equal 1 yen
- When points cannot be used from 1 point (example: when there is a minimum usage limit, such as 100 points)