Product
Yahoo! JAPAN Ads Display Ads
Summary
Yahoo! JAPAN Ads' Campaign Management Tool is working to improve based on customer requests.
This article highlights some of the improvements made in November 2025.
Display Ads
Enhancement of conversion advanced matching
Even if data for conversion advanced matching cannot be passed directly on the conversion page, data matched on pages prior to the conversion can now be used on subsequent pages.
With this mechanism, conversion advanced matching can be implemented even when PII data (personally identifiable information) cannot be sent on the conversion page.
The target tags are as follows.
Yahoo! JAPAN Ads Display Ads
Summary
Yahoo! JAPAN Ads' Campaign Management Tool is working to improve based on customer requests.
This article highlights some of the improvements made in November 2025.
Display Ads
Enhancement of conversion advanced matching
Even if data for conversion advanced matching cannot be passed directly on the conversion page, data matched on pages prior to the conversion can now be used on subsequent pages.
With this mechanism, conversion advanced matching can be implemented even when PII data (personally identifiable information) cannot be sent on the conversion page.
The target tags are as follows.
- Tracking tag
- Conversion tag