Dec 18, 2025

Display Ads (Auction): LINE Official Account profile image usage expansion

Product

Yahoo! JAPAN Ads Display Ads (Auction)

Schedule

January 6, 2026
*The schedule is subject to change.

Summary

Yahoo! JAPAN Ads Display Ads (Auction) will expand support for using LINE Official Account profile images.
Previously available only for gain-friends ads, the profile image will now be available for all ads. You can expect to show a LINE Official Account profile image in ads to improve recognition and trust among internet users.

Available LINE app ad places
  • LINE VOOM
  • LINE OpenChat

*We plan to expand the target in the future.

Notes

To use a profile image, you must connect and set up your LINE Official Account.
Learn more

If your LINE Official Account is already connected, the profile image will automatically appear in ads after the release.

Comments

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