Jan 7, 2026

Display Ads (Auction): LINE Official Account profile image usage expansion

Updates

January 7, 2026: We completed this release.
December 18, 2025: We announced this information.

Product

Yahoo! JAPAN Ads Display Ads (Auction)

Date

January 6, 2026

Summary

Yahoo! JAPAN Ads Display Ads (Auction) expanded support for using LINE Official Account profile images.
Previously available only for gain-friends ads, the profile image become available for all ads. You can expect to show a LINE Official Account profile image in ads to improve recognition and trust among internet users.

Available LINE app ad places

LINE VOOM
LINE OpenChat

*We plan to expand the target in the future.

Notes

To use a profile image, you must connect and set up your LINE Official Account.
Learn more

If your LINE Official Account is already connected, the profile image will automatically appear in ads after the release.

Comments

Download the following document (available in Japanese)
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