Product
Yahoo! JAPAN Ads Search Ads (Shopping)
Date
November 26, 2025
Summary
Before offering the autobidding feature around February–March 2026, we made the following changes to the conversion settings view in Search Ads (Shopping).
(Before) “For autobidding” setting value: “Exclude” (not selectable)
(After) “For autobidding” setting value: You can select either “Include” or “Exclude.”
By setting “For autobidding: Include,” the system can start learning conversion data for future autobidding in advance. If you plan to use autobidding, we recommend switching the setting to “For autobidding: Include.”
Comments
Yahoo! JAPAN Ads Search Ads (Shopping)
Date
November 26, 2025
Summary
Before offering the autobidding feature around February–March 2026, we made the following changes to the conversion settings view in Search Ads (Shopping).
(Before) “For autobidding” setting value: “Exclude” (not selectable)
(After) “For autobidding” setting value: You can select either “Include” or “Exclude.”
By setting “For autobidding: Include,” the system can start learning conversion data for future autobidding in advance. If you plan to use autobidding, we recommend switching the setting to “For autobidding: Include.”
Comments
- When creating a new conversion setting, “For autobidding: Include” is the default option. Existing conversion settings will not be changed. Adjust as needed.
- We plan to make the bidding strategy “Maximize conversions (option: target CPA)” available for auto bidding. We will announce the launch date and details once they are determined.