Oct 22, 2025

Search Ads (Shopping): Adjust SSA listings using product feeds

Product
Yahoo! JAPAN Ads Search Ads (Shopping)

Schedule
Early November 2025
*Wait for further announcements with detailed schedules. This date is subject to change.

Summary
You will be able to adjust the listings of Search Ads (Shopping) in Shopping Search Ads (SSA) using your product feed.
After the launch, the specified products won’t be listed in SSA by adding the following items to the product feed. It also won’t appear in the Campaign Management Tool.

Item name Property Content
Don’t list excluded_destination Enter the following on the product line that you don’t want to list in SSA.
SHOPPING_ADS

By specifying the destination not to list on a product basis in advance, you can easily make adjustments if you only want to list some products in a category. This will reduce your workload.
For more information, download the specification from the link that will appear after the launch date.
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