Updates
October 23, 2025: We completed the launch.
October 15, 2025: We announced this information.
Product
Yahoo! JAPAN Ads Search Ads
Date
October 22, 2025
Summary
We launched "modeled conversions" for Search Ads conversion tracking.
Modeled conversions are conversions that are estimated by building a model with measurable data about conversions that cannot be measured directly with Yahoo! JAPAN Ads.
Recently, iOS and other platform regulations make it increasingly difficult to measure conversions from ads.
By complementing non-measurable conversions with modeled conversions allows a more accurate ad evaluation.
Because conversion data will increase, you can expect improvements in ad delivery, ad effectiveness optimization, and bid strategy accuracy.
Learn more
Notes
October 23, 2025: We completed the launch.
October 15, 2025: We announced this information.
Product
Yahoo! JAPAN Ads Search Ads
Date
October 22, 2025
Summary
We launched "modeled conversions" for Search Ads conversion tracking.
Modeled conversions are conversions that are estimated by building a model with measurable data about conversions that cannot be measured directly with Yahoo! JAPAN Ads.
Recently, iOS and other platform regulations make it increasingly difficult to measure conversions from ads.
By complementing non-measurable conversions with modeled conversions allows a more accurate ad evaluation.
Because conversion data will increase, you can expect improvements in ad delivery, ad effectiveness optimization, and bid strategy accuracy.
Learn more
Notes
- The modeled conversions you get are combined with your regular conversions. You cannot select only modeled conversions or exclude them from the total number of conversions.
- Only web page conversions are estimated. App conversions and other services are not eligible.