Product
Yahoo! JAPAN Ads Search Ads
Schedule
October 22, 2025
*This date is subject to change.
Summary
We will start offering "estimated conversions" for Search Ads conversion tracking.
Estimated conversions are conversions that are estimated by building a model with measurable data about conversions that cannot be measured directly with Yahoo! JAPAN Ads.
Recently, iOS and other platform regulations make it increasingly difficult to measure conversions from ads.
By complementing non-measurable conversions with estimated conversions allows a more accurate ad evaluation.
Because conversion data will increase, you can expect improvements in ad delivery, ad effectiveness optimization, and bid strategy accuracy.
Notes
Yahoo! JAPAN Ads Search Ads
Schedule
October 22, 2025
*This date is subject to change.
Summary
We will start offering "estimated conversions" for Search Ads conversion tracking.
Estimated conversions are conversions that are estimated by building a model with measurable data about conversions that cannot be measured directly with Yahoo! JAPAN Ads.
Recently, iOS and other platform regulations make it increasingly difficult to measure conversions from ads.
By complementing non-measurable conversions with estimated conversions allows a more accurate ad evaluation.
Because conversion data will increase, you can expect improvements in ad delivery, ad effectiveness optimization, and bid strategy accuracy.
Notes
- The estimated conversions you get are combined with your regular conversions. You cannot select only estimated conversions or exclude them from the total number of conversions.
- Only web page conversions are estimated. App conversions and other services are not eligible.