Oct 15, 2025

Display Ads (Auction): SKAdNetwork feature update

Product

Yahoo! JAPAN Ads Display Ads (Auction)

Tools
  • Campaign Management Tool
  • Campaign Editor
  • Yahoo! JAPAN Ads Display Ads API
Schedule

October 29, 2025
*This date is subject to change.

Summary

We will add new SKAdNetwork features for iOS app promotion campaigns.

Adding SKAdNetwork-related items to various list views

You will be able to check estimated values based on installs and cost per install measured with SKAdNetwork in the ad list and Campaign Editor.

■Items will be added (SKAdNetwork-related items)

  • Installs (SKAN)
  • Installs (SKAN via click)
  • Installs (SKAN view-through)
  • Cost per install (SKAN)
  • Cost per install (SKAN via click)

■Views will be added (Campaign Management Tool)

  • Ad list
  • Day of week/hours targeting list
  • Device targeting list
  • Geo targeting list
  • Gender targeting list
  • Age targeting list
  • Audience list
  • Placement targeting list
  • Content keyword targeting list

(Campaign Editor)

  • Ad list
  • Day of week/hours targeting list
  • Device targeting list
  • Geo targeting list
  • Gender targeting list
  • Age targeting list
  • Audience list
  • Placement targeting list
  • Content keyword targeting list

■Comments

  • SKAdNetwork-related items are hidden by default. Add them to your view if needed.
  • For ads under campaigns that don't use SKAdNetwork, a hyphen (-) will appear in the SKAdNetwork-related items.
Split view support

SKAdNetwork-related items will support split view in the Campaign Management Tool.
Previously, when split view was used, a "-" (hyphen) appeared for SKAdNetwork-related items. Now, actual values will appear after splitting.

Available views:

  • Campaign list
  • Ad group list
  • Ad list

<Items not available for "Split" view in SKAdNetwork-related items>

  • Hourly
  • Conversion tracking purpose
  • Conversion name
Support for performance reports
  • We will add ad-level reports in the "App report" preset.
  • You will be able to select SKAdNetwork-related items at the ad level. When at the ad level, the values for SKAdNetwork-related items will be estimates.
Comments
  • The SKAdNetwork-related metrics added by this change are estimated values. Note the following:
    • Estimated values are reflected with a few days' delay.
    • Because they are estimates, SKAdNetwork-related metrics shown at the campaign and ad group levels may differ.
  • To use SKAdNetwork, you need to set it up in your campaign. Learn more about SKAdNetwork tracking support for iOS app.
Back to Information List