Oct 30, 2025

Display Ads (Auction): SKAdNetwork feature update

Updates

October 30, 2025: We completed this release.
October 15, 2025: We announced this information.

Product

Yahoo! JAPAN Ads Display Ads (Auction)

Tools
  • Campaign Management Tool
  • Campaign Editor
  • Yahoo! JAPAN Ads Display Ads API
Date

October 29, 2025

Summary

We have added new SKAdNetwork features for iOS app promotion campaigns.

Adding SKAdNetwork-related items to various list views

You can check estimated values based on installs and cost per install measured with SKAdNetwork in the ad list and Campaign Editor.

■Added items (SKAdNetwork-related items)

  • Installs (SKAN)
  • Installs (SKAN via click)
  • Installs (SKAN view-through)
  • Cost per install (SKAN)
  • Cost per install (SKAN via click)

■Added views (Campaign Management Tool)

  • Ad list
  • Day of week/hours targeting list
  • Device targeting list
  • Geo targeting list
  • Gender targeting list
  • Age targeting list
  • Audience list
  • Placement targeting list
  • Content keyword targeting list

(Campaign Editor)

  • Ad list
  • Day of week/hours targeting list
  • Device targeting list
  • Geo targeting list
  • Gender targeting list
  • Age targeting list
  • Audience list
  • Placement targeting list
  • Content keyword targeting list

■Comments

  • SKAdNetwork-related items are hidden by default. Add them to your view if needed.
  • For ads under campaigns that don't use SKAdNetwork, a hyphen (-) appears in the SKAdNetwork-related items.
Split view support

SKAdNetwork-related items support split view in the Campaign Management Tool.
Previously, when split view was used, a "-" (hyphen) appeared for SKAdNetwork-related items. Now, actual values appear after splitting.

Available views:

  • Campaign list
  • Ad group list
  • Ad list

<Items not available for "Split" view in SKAdNetwork-related items>

  • Hourly
  • Conversion tracking purpose
  • Conversion name
Support for performance reports
  • We added ad-level reports in the "App report" preset.
  • You can select SKAdNetwork-related items at the ad level. When at the ad level, the values for SKAdNetwork-related items are estimates.
Comments
  • The SKAdNetwork-related metrics added by this change are estimated values. Note the following:
    • Estimated values are reflected with a few days' delay.
    • Because they are estimates, SKAdNetwork-related metrics shown at the campaign and ad group levels may differ.
  • To use SKAdNetwork, you need to set it up in your campaign. Learn more about SKAdNetwork tracking support for iOS app.
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