Product
Yahoo! JAPAN Ads Search Ads
Schedule
Starting from October 2025, applied gradually
*We will announce once the update is complete for all accounts. The schedule may change.
Summary
Previously, “Ad strength” was determined mainly based on titles and descriptions. We will now add quick link assets associated with Responsive Ads for Search in this evaluation.
The update will be applied per Search Ads account. We can't specify when it will be applied to your account.
Comments
“Ad strength” indicates whether Responsive Ads for Search are set up to achieve effective performance. By using this metric, you can improve your ads.
What is ad strength
To increase “Ad strength” with the addition of quick link assets, we recommend associating at least six quick link assets across campaigns and ad groups.
Associate ad display asset
Yahoo! JAPAN Ads Search Ads
Schedule
Starting from October 2025, applied gradually
*We will announce once the update is complete for all accounts. The schedule may change.
Summary
Previously, “Ad strength” was determined mainly based on titles and descriptions. We will now add quick link assets associated with Responsive Ads for Search in this evaluation.
The update will be applied per Search Ads account. We can't specify when it will be applied to your account.
Comments
“Ad strength” indicates whether Responsive Ads for Search are set up to achieve effective performance. By using this metric, you can improve your ads.
What is ad strength
To increase “Ad strength” with the addition of quick link assets, we recommend associating at least six quick link assets across campaigns and ad groups.
Associate ad display asset