Updates
Yahoo! JAPAN Ads Search Ads
Date
October 1 to 28, 2025
Summary
Previously, “Ad strength” was determined mainly based on titles and descriptions. We have now added quick link assets associated with Responsive Ads for Search to this evaluation.
This update has been applied to all Search Ads accounts.
Comments
“Ad strength” indicates whether Responsive Ads for Search are set up to achieve effective performance. By using this metric, you can improve your ads.
What is ad strength
To increase “Ad strength” with the addition of quick link assets, we recommend associating at least six quick link assets across campaigns and ad groups.
Associate ad display asset
• October 28, 2025: We completed this release.
• October 1, 2025: We announced this information.
Yahoo! JAPAN Ads Search Ads
Date
October 1 to 28, 2025
Summary
Previously, “Ad strength” was determined mainly based on titles and descriptions. We have now added quick link assets associated with Responsive Ads for Search to this evaluation.
This update has been applied to all Search Ads accounts.
Comments
“Ad strength” indicates whether Responsive Ads for Search are set up to achieve effective performance. By using this metric, you can improve your ads.
What is ad strength
To increase “Ad strength” with the addition of quick link assets, we recommend associating at least six quick link assets across campaigns and ad groups.
Associate ad display asset