Product
Yahoo! JAPAN Ads Display Ads

Tool
Campaign Management Tool
Campaign Editor

Schedule
October 6, 2025
*This date is subject to change.

Summary
We are adding a new option, “audience range,” to the “advanced segments” in the audience list, which allows you to control the expansion range for your target audience.

Audience range

• Wide: the ads are delivered to a broader audience by expanding the range of users based on the search keywords.
• Narrow: the ads are delivered to users with search behaviors more closely related to your keywords.

Comments

• By default, the “Audience range” is set to “Wide.”
  If you would like to continue the previous delivery trend, use without changing the settings. If you would like to limit the audience range, select "Narrow" and check delivery trends.
• The “Estimated user size” that appears when you specify a keyword is for reference only. The same value will appear regardless of the “Audience range” setting.
• Learn more about audience list “advanced segments.”
  Learn more

Document
Download the following document in Japanese for details.
Download pdf