Sep 25, 2025

Search Ads (Shopping): Remove restrictions of C-to-C sites (peer-to-peer transaction sites), and of used products and target products of the Pharmaceutical and Medical Device Act (PMDA)

Updates
・September 25, 2025: We removed the sales restriction on used products.
*Sales restrictions for peer-to-peer transaction sites has postponed. Wait for further announcements with detailed schedules.
・September 10, 2025: We announced this information.

Product

Yahoo! JAPAN Ads Search Ads (Shopping)

Schedule
  • September 24, 2025: remove restrictions on used products. *Completed
  • Around mid October, 2025: ease restrictions on target products of Pharmaceutical and Medical Device Act (PMDA)
    *Wait for further announcements with detailed schedules. This date is subject to change.
  • Date undetermined: remove restrictions for peer-to-peer transaction sites. *Details will be announced as soon as they are decided.

Summary

We will remove the following restrictions on Search Ads (Shopping).

■Remove restrictions on C-to-C site (peer-to-peer transaction site)

We will remove site restrictions on C-to-C site (peer-to-peer transaction site) such as flea market sites. Product showcase and Shopping Search Ads (SSA) are subject to this change.
*Auction-type products with variable prices are not subject to this change.

■Remove sales restrictions on used products *Completed

We removed the sales restriction for SSA on used products. The item feed item “Product condition” will be required to show that it is a used product.

■Ease restrictions on target products of Pharmaceutical and Medical Device Act (PMDA)
We will ease the sales restrictions of target products of Pharmaceutical and Medical Device Act (PMDA) and product categories that have individual guidelines. You will be able to list ads of pharmaceuticals and cosmetics.
The following categories will continue to be subject to sales restrictions.
  • Diet, health > Health food > Smoking cessation aids
  • Diet, health > Drugs, Quasi-Drugs > Smoking cessation
  • Diet, health > Drugs, Quasi-Drugs > Sexual function improvement
  • Diet, health > Sanitary supplies > Contraceptive device


  • Notes
    • Recycled products cannot be advertised as “recycled products” on product showcase and SSA. Even for recycled products, handle them as used products by applying the “Product condition” field in the product feed. Also, include information in the “Product details” section that clearly indicates the item is recycled.
      *Recycled products are those restored by the manufacturer to function properly.
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