Oct 15, 2025

Search Ads (Shopping): Remove restrictions of C-to-C sites (peer-to-peer transaction sites), and of used products and target products of the Pharmaceutical and Medical Device Act (PMDA)

Updates
・October 15, 2025: We have lifted the sales restrictions on PMDA's target products and removed the restrictions on peer-to-peer transaction sites.
・October 7, 2025: We updated the schedule for lift of sales restrictions on target products of PMDA.
・September 25, 2025: We removed the sales restriction on used products.
・September 10, 2025: We announced this information.

Product

Yahoo! JAPAN Ads Search Ads (Shopping)

Date
  • September 24, 2025: remove restrictions on used products.
  • October 14, 2025: lift sales restrictions on target products of Pharmaceutical and Medical Device Act (PMDA) and remove restrictions for peer-to-peer transaction sites.

Summary

We will remove the following restrictions on Search Ads (Shopping).

■Remove restrictions on C-to-C site (peer-to-peer transaction site)

We removed site restrictions on C-to-C site (peer-to-peer transaction site) such as flea market sites. Product showcase and Shopping Search Ads (SSA) are subject to this change.
*Auction-type products with variable prices are not subject to this change.

■Remove sales restrictions on used products

We removed the sales restriction for SSA on used products. The item feed item “Product condition” will be required to show that it is a used product.

■Lift restrictions on target products of Pharmaceutical and Medical Device Act (PMDA)
We lifted the sales restrictions of target products of Pharmaceutical and Medical Device Act (PMDA) and product categories that have individual guidelines. You can list ads of pharmaceuticals and cosmetics.
The following categories will continue to be subject to sales restrictions.
  • Diet, health > Health food > Smoking cessation aids
  • Diet, health > Drugs, Quasi-Drugs > Smoking cessation
  • Diet, health > Drugs, Quasi-Drugs > Sexual function improvement
  • Diet, health > Sanitary supplies > Contraceptive device


  • Notes
    • Recycled products cannot be advertised as “recycled products” on product showcase and SSA. Even for recycled products, handle them as used products by applying the “Product condition” field in the product feed. Also, include information in the “Product details” section that clearly indicates the item is recycled.
      *Recycled products are those restored by the manufacturer to function properly.
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