• Yahoo! JAPAN Ads Display Ads (Auction)
• Yahoo! JAPAN Ads Display Ads (Guaranteed)

• September 3, 2025: Display Ads (Auction)
• October 22, 2025: Display Ads (Guaranteed)

*The date is subject to change.

We will add a "Puzzle games" category under "Affinity" - "Games" - "Gamers" in the shared audience list for audience list targeting.

For guaranteed products, we will perform maintenance on the scheduled date for packages that support audience list targeting. Refer to the following sales sheets. (available in Japanese only)

• Brand Panel (September 2025 - March 2026)
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• Brand Panel Top Cover (September 2025 - December 2025)
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• Yahoo! JAPAN News (September 2025 - March 2026)
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• Inside (Prime Display) (September 2025 - March 2026)
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If your existing ad groups have "Games" or "Gamers" set, the ad delivery trends may change. Check the performance report after the scheduled date and adjust the settings.

Learn more about Audience list targeting.