Oct 23, 2025

Display Ads: Audience list targeting adding shared audience lists category

Updates
October 23, 2025: We completed this release for Display Ads (Guaranteed).
September 4, 2025: We completed this release for Display Ads (Auction).
August 20, 2025: We announced this information.

Products
  • Yahoo! JAPAN Ads Display Ads (Auction)
  • Yahoo! JAPAN Ads Display Ads (Guaranteed)
Date
  • September 3, 2025: Display Ads (Auction)
  • October 22, 2025: Display Ads (Guaranteed)

    • Summary

    We have added a "Puzzle games" category under "Affinity" - "Games" - "Gamers" in the shared audience list for audience list targeting.

    For guaranteed products, we have performed maintenance on the scheduled date for packages that support audience list targeting. Refer to the following sales sheets. (available in Japanese only)

    Notes

    If your existing ad groups have "Games" or "Gamers" set, the ad delivery trends may change. Check the performance report after the scheduled date and adjust the settings.

    Comments

    Learn more about Audience list targeting.

Back to Information List