August 7, 2025: We completed this release.
July 31, 2025: We announced this information.

Yahoo! JAPAN Ads Display Ads (Auction)

August 6, 2025

We made the following improvements for Display Ads campaign goal “app promotion.”

We have changed the add creatives screen of Campaign goal “app promotion.” Changes are as follows:

• Add a new item “subtype”
  Appears when applying “app promotion” and you can select “standard” or “install.” This allows you to create more effective campaigns.
  * App promotion campaigns created before the launch date have the subtype “standard” applied.
• Change app select screen
  We have changed which apps to apply to the campaigns. You can select from the apps associated in advance in the “App & tool connection.” This prevents typing mistakes and you can create correct campaigns.

We also changed add creatives screens of ad group and ad. Refer to the document linked in “Comments” for details.

We have added subtype “install” (beta) to the campaign goal “app promotion.”
When you select “install,” settings are optimized to get more app installs.
You are also required to set up items to measure effectiveness. You can measure the effectiveness of your campaigns correctly.

• Automatic tagging must be turned on in your Display Ads account to use the subtype “install.” See the following help page for details.
  Auto-tagging
• If the subtype of the campaign goal is “install” and the “preferred install tracking method” is “SKAdNetwork,” the bidding option must be set to Viewable cost per mille (vCPM).
  ”Viewable cost per mille (vCPM)” is in the beta version, and its behavior isn't stable.

Learn more in the following document.
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