Updates

July 17, 2025: Associating search keyword lists with ad groups has ended.
June 19, 2025: We announced this information.

Product

Yahoo! JAPAN Ads Display Ads (Auction)

Summary

We have set a firm date for the end of search keyword targeting including automatic migration.

■Process to close

Date and details are as follows.
*These dates are subject to change.

• July 16, 2025 End association of search keyword lists to ad groups. Selecting automatic migration will become unavailable. The search keyword list subject to automatic migration is fixed. *Completed
• July 22, 2025 Start automatic migration.
• End of August 2025 After automatic migration is complete, we will close search keyword targeting.
• Spring 2026 End data collection for search keyword targeting from performance reports.

Customers who are still using search keyword targeting should consider switching to audience list targeting as soon as possible. Learn more about migration in the following help page.
Search keyword list migration feature

■Automatic migration and ending process

Prior to the end of this service, some search keyword lists with recent delivery results will be automatically migrated. We will do the end process to search keyword lists that are not subject to automatic migration.

The automatic migration and end process is as follows. See the document in “Comments” for more details.

We cannot answer when the automatic migration and ending will be processed for each account. We appreciate your understanding.

Notes

• Once search keyword targeting ends, the search keyword list view will no longer appear. Consider downloading it in advance if required.
• Automatic migration may fail in some circumstances. Delivery settings for ad groups that fail automatic migration will be turned off. See the following document for details. (available in Japanese)

Comments

Download the following document for details. The document is available in Japanese. The English version will be ready soon.

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