Jul 11, 2025

Display Ads (Auction): Stop data connections of the "advanced segments" list with no performance

Updates
  • July 11, 2025: We stopped data connections.
  • June 12, 2025: We announced this information.
Product
  • Yahoo! JAPAN Ads Display Ads (Auction)
Date

July 9, 2025

Summary

We stopped the data connection of the following audience lists used for audience list targeting. This is to improve targeting accuracy.

List type
  • Advanced segments
Conditions

Preceding lists that had no performance results (impressions) in the last 100 days.

What happens

We stopped data connections of the lists that match the condition. Lists that stopped data connection will appear with a triangle icon in the Campaign Management Tool.
Triangle icon

Frequency

After the announced date, we will periodically stop data connections for lists that match the conditions.

Notes

You can’t use lists that stop data connection. When you need a list with the same contents, copy the list and create a new list. If the list is applied to an ad group, we recommend that you remove the linkage.

Comments

Learn more about the audience list targeting in the following help page.
Audience list targeting

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