Updates
June 12, 2025: This change has been released.
June 4, 2025: We announced this information. Products
Yahoo! JAPAN Ads Search Ads (Shopping)
Date
June 11, 2025
Summary
We started listing Shopping Search Ads (SSA) in carousel format.
SSA is displayed in a carousel format (multiple ads in a horizontal scrolling format) at the absolute top of the commerce search module. More ads will appear at the top of the page. Display opportunities of products will increase and you can expect traffic to your website.
See the following sample figure.
Example of the smartphone view and PC view.
Notes
Comments
Learn more in the following document.
Download PDF
About Search Ads (Shopping)
June 12, 2025: This change has been released.
June 4, 2025: We announced this information. Products
Yahoo! JAPAN Ads Search Ads (Shopping)
Date
June 11, 2025
Summary
We started listing Shopping Search Ads (SSA) in carousel format.
SSA is displayed in a carousel format (multiple ads in a horizontal scrolling format) at the absolute top of the commerce search module. More ads will appear at the top of the page. Display opportunities of products will increase and you can expect traffic to your website.
See the following sample figure.
Example of the smartphone view and PC view.
Notes
- Carousel format display is only for search results page. It will not appear on the product listing page (page that appears by clicking "View all products for xxx (search query)" on the search results).
- The carousel format increases the number of ads that appear at the absolute top to a maximum of 10. Because the number of impressions and clicks is expected to increase, check the actual results after the release date and consider adjusting your budget and bids.
- If there are not enough ads for the search terms, the display format may change.
Comments
Learn more in the following document.
Download PDF
About Search Ads (Shopping)