Jun 5, 2025

Search Ads (Shopping): Removing sales restrictions on books and DVDs in Shopping Search Ads

Updates
June 5, 2025: We completed this change.
May 28,2025: We announced this information.

Products
Yahoo! JAPAN Ads Search Ads (Shopping)

Date
June 3, 2025

Summary
We have removed restrictions on the sale of the following categories in Shopping Search Ads (SSA).
  • CDs, music software
  • DVDs, video software
  • Books, e-books (books, magazines, comics)
  • Game software

You can deliver ads to the preceding categories in SSA.
If you have been delivering ads in the preceding categories in Yahoo! JAPAN Product showcase and your SSA product group includes products in these categories, your ads will automatically be delivered.

Notes
Products and categories that are considered to be adult or gambling content cannot be delivered, even under categories such as books and DVDs.

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