Updates

May 15, 2025: We completed this change.
April 23, 2025: We announced this information.

Product

Yahoo! JAPAN Ads Display Ads

Tools

• Campaign Management Tool
• Campaign Editor

Date

May 14, 2025

Summary

To support more diverse ad expressions and enhance usability, we have changed as follows:

Emoji addition
We added ten new emojis for use in titles. Refer to the document (PDF) for the newly available emojis. Refer to the document (PDF) for the newly available emojis.
There are no changes to the usage rules.
*Emojis are unavailable for "Topics PR" products in Display Ads (Guaranteed).

Dynamic Ads for Display File management specification changes
(1) Additional character code options are now available for downloading disapproval reasons.
Available character codes after the change:

• Shift_JIS
• UTF-8 (with BOM)
• UTF-16

(2) In the Campaign Editor, additional character codes and file format options are available for downloading error information from item list files.
Available character codes and file format after the change:

• Character code
  • Shift_JIS
  • UTF-8 (with BOM)
  • UTF-16
• File format
  • TSV
  • CSV