Apr 22, 2025

Display Ads: Audience list targeting adding shared audience lists category and improve targeting accuracy

Product

Yahoo! JAPAN Ads Display Ads

Schedule

Display Ads (Auction): May 13, 2025
Display Ads (Guaranteed): May 28, 2025

*This date is subject to change.

Summary

We will change the audience list targeting as follows.

Add categories to shared audience lists

Affinity - “Manga app enthusiasts” will be added to “Media, entertainment”

Improve targeting accuracy

We will improve the targeting accuracy of shared audience lists. After the release date, targeting will be carried out considering information on users with similar behavioral histories to the app data held by LYC.

Note

When using a shared audience list for targeting, the ad delivery trend may change. Check the performance reports and other information after the release date and consider changing the specifications if necessary.

Comments

Learn more about the audience list targeting in the following help pages.
Audience list targeting

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