May 13, 2025: We completed this change.
April 17, 2025: We announced this information.

Yahoo! JAPAN Ads Search Ads

Starting April 17, 2025

In Search Ads, we have updated to optimize the delivery of the ad display asset "Image asset." This change is intended to improve ad effectiveness and deliver high-value ads to search users.

With this update, there may be changes in ad delivery trends. We recommend checking various metrics in the analytics and performance reports of campaigns and ad groups that have image assets applied.

Image assets can add images to Search Ads. By adding images alongside text information such as ad titles and descriptions, you can visually appeal to users and potentially improve CTR.
Learn more