Products

• Yahoo! JAPAN Ads Search Ads
• Yahoo! JAPAN Ads Display Ads

Date
March 18, 2025

Summary
We have enhanced usability in Yahoo! JAPAN Ads by adding characters and making specification changes in file management, etc.

Search Ads and Display Ads
Addition of characters available for items
We have added new characters for use in columns such as names and descriptions of various items. This change lets you input foreign languages.
Download the document (PDF) for details.

Addition of available character codes
You can now use new character codes in various Yahoo! JAPAN Ads statements and the Display Ads file download feature.
See the document (PDF) for the available character codes and features.

Addition of available file formats
Each statement in Yahoo! JAPAN Ads and the Display Ads file download feature, files with a ".csv" extension and tab-delimited format are now available. If you want to use this file format in the features, specify a CSV file with "UTF-16" character codes.
See the document (PDF) for details.

Display Ads
Punycode conversion of URLs using multi-byte characters
When using multi-byte characters such as Japanese in the following items, the domain part is automatically changed to Punycode (alphanumeric code).

• Tracking URL
• Destination URL of the campaign banner

Comments

• This applies only when ads are created or edited in the Campaign Management Tool. The import feature of the Campaign Management Tool, new ad account applications in the Campaign Management Tool, adding ads by the Campaign Editor, Yahoo! JAPAN Ads API, and Yahoo! JAPAN Ads Script are not included.
• After entering the target URL, the punycode-changed URL will appear in the input field.

Document
Learn more in the following document.
Download document