April 16, 2025: We updated the schedule and document.
March 12, 2025: We announced this information.

Yahoo! JAPAN Ads Search Ads [Shopping]

May 14, 2025
*This date is subject to change.

We will change the offering of “Yahoo! JAPAN product showcase“ [product showcase] in Search Ads [Shopping] to free of charge. After the implementation date, no usage fee will be charged when a product is purchased from the product showcase. You won’t need to specify the monthly budget for product showcase.

See the following image of the billing method for Search Ads [Shopping] before and after the change. Shopping Search Ads [SSA] will continue to be charged.

With this change to be free of charge, the steps to start product showcase will change. Download the following document for details.
Download pdf
With this change to be free of charge, 商品情報掲載利用約款 (Product Showcase Usage Provisions, available in Japanese) will change on the release date.
商品情報掲載利用約款 (Product Showcase Usage Provisions, available in Japanese)

• If a product is purchased from product showcase before the implementation date, a usage fee will be charged.
• Search Ads [shopping] is available only for specific advertisers. See the following help page for details.
  Conditions for Search Ads [Shopping]