Yahoo! JAPAN Ads Search Ads [Shopping]

May 2025
*Wait for further announcements with detailed schedules.

We will change the offering of “Yahoo! JAPAN product showcase“ [product showcase] in Search Ads [Shopping] to free of charge. After the implementation date, no usage fee will be charged when a product is purchased from the product showcase. You won’t need to specify the monthly budget for product showcase.

See the following image of the billing method for Search Ads [Shopping] before and after the change. Shopping Search Ads [SSA] will continue to be charged.

With this change to be free of charge, the steps to start product showcase will change. Wait for further announcements for more details.

• If a product is purchased from product showcase before the implementation date, a usage fee will be charged.
• Search Ads [shopping] is available only for specific advertisers. See the following help page for details.
  Conditions for Search Ads [Shopping]

Download the following document for details. The English version of this document will be ready soon.
Download pdf