April 15, 2025: We updated the schedule and detailed information.
February 5, 2025: We announced this information.

Yahoo! JAPAN Ads Search Ads

• Campaign Management Tool
• Campaign Editor
• Yahoo! JAPAN Ads Search Ads API
• Yahoo! JAPAN Ads Script

• June 18, 2025: End of enhanced CPC setup
• June 18 - June 30, 2025: Migration of bid strategies by system
• June 30, 2025: End of enhanced CPC
  *This date is subject to change.

We will no longer offer the autobidding type "Enhanced CPC." We've been expanding and improving autobidding types. As a result, the autobidding types "Maximize conversions" and "Maximize conversion value" are more likely to perform as well as or better than "Enhanced CPC" in their ad performance. Given this situation, we have decided to end the enhanced CPC.
We will implement the discontinuation in stages. Refer to the details of each stage as follows.

When creating or modifying campaigns, you will no longer be able to set up enhanced CPC. For existing campaigns with enhanced CPC, we recommend changing to a different autobidding type according to your goals. If you leave it to enhanced CPC, the system will change it to manual bidding "Individual CPC." Refer to the next section, "Migration of bid strategies by system," for more information.
Learn more about Bid strategy setting in campaigns

If you're considering which bid strategy to choose or want to review the performance of each bid strategy before making changes, use the A/B test.
Even if you are using the A/B test, the system will gradually migrate campaigns with enhanced CPC. We recommend setting up the A/B test to be completed before the system migration.
Learn more about A/B test.

The system will change campaigns set with Enhanced CPC to manual bidding "Individual CPC" on the scheduled date.
*The migration will run gradually on an account-by-account basis. We can't specify when it will apply to your account.

Along with the system migration, the enhanced CPC items will be removed from the report creation view and existing templates. After the items are removed, even if you create reports for the duration before the migration using existing templates, you won't be able to confirm the enhanced CPC settings. We recommend creating reports before the end of enhanced CPC.

Download the following document for details.
Download document