July 1, 2025: Enhanced CPC is no longer available.
June 19, 2025: We have ended the enhanced CPC setup and started the migration to system-driven bid strategies.
May 27, 2025: We will end the setup for enhanced CPC on June 18. The system will change "Enhanced CPC" to manual bidding "Individual CPC" by June 30, 2025, if "Enhanced CPC" remains set.
April 15, 2025: We updated the schedule and detailed information.
February 5, 2025: We announced this information.

Yahoo! JAPAN Ads Search Ads

• Campaign Management Tool
• Campaign Editor
• Yahoo! JAPAN Ads Search Ads API
• Yahoo! JAPAN Ads Script

June 30, 2025

The autobidding type "Enhanced CPC" is no longer available. We've been expanding and improving autobidding types. As a result, the autobidding types "Maximize conversions" and "Maximize conversion value" are more likely to perform as well as, or better than, "Enhanced CPC" in terms of ad performance. Given this situation, we have ended the enhanced CPC.

We have migrated campaigns that were set to gEnhanced CPC h to manual bidding "Individual CPC." We have removed the enhanced CPC item from the report creation view and existing templates. Even if you create reports for the duration before the migration using existing templates, you can ft view the enhanced CPC settings.

You can change to another autobidding type yourself. Learn more.

When deciding which bid strategy to select, use the A/B test. Learn more.

We removed the following items that have already been discontinued:

• Target Position in search results
• Enhanced CPC (previously "Maximize conversions")

If you create a performance report, these items are shown as "Other."

Download the following document for details.
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